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Structure

“Tell a friend about two events you attended recently. Start by listing features of each event. Now turbocharge your message by leveraging the Comparison–Contrast–Conclusion road map (reflect on how the events are similar, then on how they’re different, then come to some conclusion based on the analysis). In what ways was your response clearer than it might have been had you not used the structure?

Comparison - Contrast - Conclusion

The Comparison–Contrast–Conclusion structure is a powerful way to organize your thoughts and communicate more effectively. Here's how it works:

• Comparison: Begin by identifying the similarities between the two subjects you are discussing. Highlight the common features, characteristics, or aspects that make them alike.
• Contrast: Next, focus on the differences between the two subjects. Discuss the distinct features, characteristics, or aspects that set them apart from each other.
• Conclusion: Finally, draw a conclusion based on the comparison and contrast you have presented. Summarize the key points and provide your insights or recommendations based on the analysis.

By following this structure, you can ensure that your communication is clear, concise, and effective.

What - So what - Now what

This simple structure can help you organize your thoughts and communicate more effectively. Here's how it works:

• What: Start by describing the situation or event. Provide the necessary context and details to help your audience understand what happened.
• So what: Next, explain the significance of the situation. Why does it matter? What are the implications or consequences? This is where you connect the dots for your audience.
• Now what: Finally, discuss the next steps or actions to be taken. What should be done in response to the situation? This helps provide a clear direction moving forward.

By following this structure, you can ensure that your communication is clear, concise, and effective.

Prep (Point, Reason, Example, Point)

This structure helps you build a strong argument by starting with your main point, explaining why it matters, providing examples, and reinforcing your point.

• Point: Start by clearly stating your main idea or argument.
• Reason: Explain the rationale or evidence behind your point.
• Example: Provide specific illustrations or examples to support your point.
• Point: Return to and reinforce your original point to create a memorable conclusion.

This structure ensures your communication is logical, persuasive, and easy to follow.

Problem–Solution–Benefit

This approach is effective for presenting ideas by first identifying an issue, proposing a solution, and highlighting the advantages.

• Problem: Clearly describe the issue or challenge that needs to be addressed.
• Solution: Present your proposed solution or approach to resolve the problem.
• Benefit: Explain the advantages or positive outcomes that result from implementing your solution.

This structure is particularly useful for persuasive communication and problem-solving discussions.

Situation–Task–Action–Result (STAR)

The STAR method is commonly used in interviews and storytelling to provide a clear, concise account of experiences.

• Situation: Set the context by describing the event or circumstances.
• Task: Explain the challenge or goal you needed to address.
• Action: Detail the steps you took to handle the situation.
• Result: Describe the outcomes or results of your actions.

This structure helps you communicate experiences effectively, demonstrating your problem-solving skills and achievements.